2017 Guide to Cruelty-Free Beauty Brands

Cruelty-Free Makeup Artist Gals and Guys, I have been on journey to complete cruelty-free beauty for a couple of years now with the aim of becoming a cruelty-free makeup artist.

In case you want to join me in this noble pursuit, here is an amazing list from Cruelty Free Kitty via Pinterest. Cruelty free statuses change all the time in the beauty industry, so having an updated 2017 list is super helpful to check against before you go to the beauty counter.

The brilliant beauty brands below are all swimmingly cruelty free. Hurrah!

(More info on cruelty free and my journey below this graphic.)

About the Source

Cruelty Free Kitty is a fantastic resource for anyone wanting to go cruelty free in their beauty choices. This is actually a better resource than PETA, which offers information on the status of brands, however PETA’s site is not user-friendly and I’m not sure exactly how up-to-date it actually is. I know for certain there is some wrong or dubious information on there, so Cruelty Free Kitty is a much better go to resource if you’re curious about the animal testing policy of any beauty brand on the market.

This is a US site, however, so there are not too many Australian brands on there. I am currently working on conducting my own research and investigation on Australian brands. Let me know if you would like for me to publish my findings.

My Cruelty-Free Makeup Artist Journey

Looking back I actually can’t believe how naive I was to get around with the vague belief that animal testing on beauty products was a thing of the past. Seriously, I really thought that was something people protested back in the 90’s well before I was even in a position to put my own money in the pockets of brands participating in this.

Oh, how wrong I was.

It’s an absolute travesty that cruel, torturous animal testing is 100% prevalent in the beauty industry today. Wah! Poor bunnies and mice and CATS AND DOGS. Yup, that’s right – cats and dogs are also tested on. Look, I’m not going to go into what happens, because I know you probably have some idea of what this is about… At the very least, you know it’s horrific. Put it this way, if these animals were to be found in the conditions they exist in in someone’s home, the person responsible would be arrested for animal cruelty.

This is why I felt I could not ignore the fact that this cruel treatment is so unnecessary and wrong for brands to still be supporting, and I needed to personally step away from every last one of those brands. I am still currently phasing some products out of my pro kit, because I’m just not going to throw out products I have spent good money on. This means at this stage I still own a handful of MAC products, which I will use until they are gone, however I will not be repurchasing them.

An Honest Reflection

Since going cruelty-free I have definitely had moments where I have felt I was missing out, because I am a total beauty junkie. I see pretty shiny beauty things and I WANT. Like WAAAAANT RIGHT NOW. It’s really hard sometimes to walk away, and I am like that little kid in the grocery store dragging her feet, peering back over her shoulder at the lollipop at the counter her mum said she couldn’t have. Truly, it’s pathetic.

However, I am resolved. I will not. WILL NOT be purchasing ANY brands that test on animals anymore. Period. No way, no how, mister.


The struggle is real, you guys!

Having said that, since being forced to look further afield, my horizons have been broadened and I’ve discovered a ton of brands that do not test on animals. I’ve made so many amazing discoveries of makeup and skin care brands that I absolutely LOVE, which I may not have otherwise tried.

In a future post I will share some of my favourite finds of the cruelty-free variety with you. Please let me know if you would like to learn more about this. Get in contact on Facebook or Instagram, or shoot me an email. I am happy to answer all of your questions, so please feel free to get in touch!

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Author: Sally T

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